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Make Your Business More Efficient withAI & Automation

Cutting down manual work, tidying up scattered data, and making everyday work faster and easier.

Available for projects

End-to-end
  1. Data
  2. AI
  3. Backend
  4. Interface
Pras in a black turtleneck and a glowing red futuristic visor, looking up

About

I know operations from the inside. Now I build the systems end to end.

I'm Muhammad Prasetyo Pamungkas, but most people call me Pras. I've worked as a Project and Operations Manager at companies of every size, from small teams to large organizations. These days I work as a Full Stack AI Engineer, building automation and AI systems from the data all the way to the interface people use.

Pras in a white T-shirt and black sunglasses, standing in front of a light grey wall

How I work

Live trackingYou can follow every stage live in the Project Tracker, from Discovery to Handover.

  1. Two people mapping a manual workflow on paper and a spreadsheet covered in sticky notes
    01

    Discovery

    First, I dig into how your team works today, where the bottlenecks are, and what data you already have.

  2. A glowing red system diagram on a glass board, flowing from data, AI and automation to the interface
    02

    System design

    I design a solution that fits your team's scale and constraints.

  3. A developer with a hair bun and a black turtleneck building an automation workflow on a monitor
    03

    Build

    I build it end to end, from the data layer to the interface your team uses every day.

  4. A team looking at a project timeline with four finished stages while a notification arrives on a phone
    04

    Handover

    I hand the system over, then stay with your team until they're comfortable running it.

What I Do

One partner, from AI to the web.

From AI chatbots that answer customers around the clock to workflows that run on their own, everything is built end to end.

Chat AI Assistant

A custom AI chatbot that answers customer questions 24/7, right inside WhatsApp, your website, and the channels you already use.

  • Knows your FAQs, catalog, and business SOPs
  • Plugs into the channels you already use, like WhatsApp and the web
  • Hands off to your team when a question gets complicated
See case study Chat AI Assistant

AI Document Checker

Automated AI review and proofreading for your documents, with consistent results in a fraction of the time.

  • Catches typos, inconsistent terms, and formatting issues
  • Follows your team's checklist or SOP
  • A findings report for every document
See case study AI Document Checker

AI Project Management

AI-assisted task automation, tracking, and project notifications.

  • Tasks created automatically from a brief
  • Project progress tracked live
  • Automatic notifications to your team's WhatsApp
See case study AI Project Management

SEO / GEO / AEO Engine

An end-to-end AI system that handles SEO, from keyword research to published articles ready to appear on Google and in AI search like ChatGPT and Perplexity.

  • Automated keyword and topic research
  • Articles, meta tags, and schema markup drafted by AI
  • Published with a sitemap and preview images
See case study SEO / GEO / AEO Engine

Why choose me

Why work with me? Here's what makes the difference.

  1. 01

    Experience at Every Scale

    I've handled projects for companies of every size, from startups and small agencies to enterprises. I know how the way of working and the constraints change at each scale, so every solution is fitted to yours, never one size fits all.

  2. 02

    Full Stack, From Data to Interface

    I handle it end to end: the data layer, AI and model integration, the backend, and the frontend people actually use. One person, one complete system.

  3. 03

    Hands-On Builder

    I build the systems myself instead of just briefing a team or handing over recommendations. The person who understands the problem is the one who ships the fix.

  4. 04

    Progress You Can Watch Live

    Every project gets its own Project Tracker. Check which stage it's at whenever you like, and get an email every time there's an update.

  5. 05

    The System Is Yours, No Lock-In

    No vendor lock-in. When you need them, I hand over the access and documentation, so your team can run or adjust the system on its own.

  6. 06

    Real Proof, Not Claims

    Every case study shown here is a project real clients and teams actually use, not a practice portfolio.

Experience

From operations to AI engineering.

My background in project management, operations, and content production now goes into building AI and automation with brands from Indonesia and Vietnam to Japan.

  1. Automation & AI Engineer

    Mutiara Mutu Sertifikasi

  2. Project Manager

    Sekarlite

    PT Star Software Indonesia

  3. Ops & Project Manager

    Kyon Studio

    PT Digikreasi Anak Bangsa

  4. Content Producer

    isikulkas

  5. Content Production Team

    Ruangguru

  6. Full Stack AI Engineer

    Freelance / Independent

    Direct projects with brands

Worked with

Gallery

Prasetyo meeting a client at a café, laptop open on the table
Prasetyo shaking hands with a client at a restaurant
Prasetyo with a client's team at their office
Prasetyo discussing a project with a client outdoors
Prasetyo presenting in a client's meeting room
Prasetyo with a team, giving a thumbs up
Prasetyo working with a client at a wooden table in a park
Prasetyo with attendees at a client event

Case Studies

Real Projects, Real Clients

From Ideato Real Results

A selection of projects I've built, from automation and dashboards to websites and AI solutions that help businesses run more efficiently.

Notes

Notes & Insights

Things worth sharing from the work itself: lessons learned and insights on automation, AI, and digital marketing.

See all notes

Project Tracking

Track your project as easily as a parcel.

Every project gets its own tracking ID, like a shipping number. Enter the ID and its PIN to see the stage in progress, how far each stage has come, and the latest updates. Whenever there's an update, a notification lands in your inbox.

  • A tracking ID and PIN for every project
  • A timeline and Gantt chart for each stage
  • An email notification for every update

No ID yet? Try the demo ID

Project Tracker

Daily report automation

PRJ-0927

Current stage

Build

Progress

70%

Target completion

Week 4

  1. Discovery, done
  2. Design, done
  3. Build, in progress 80%
  4. Handover, not started
StageW1W2W3W4
Discovery100%
Design100%
Build80%
Handover0%
Email · just nowUpdate: the Build stage is at 80%

Contact

Got an operations problem that keeps getting messy? Tell me about it, and let's work it out together.

Use this form to tell me where your team stands today. I'll get back to you through the email or WhatsApp number you leave.

Or reach me directly

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