Case Studies
The stories behind every system I've built.
Case studies of AI, automation, and web development projects: the problem each team faced, how I approached it, and what changed once the system was in use.
AI & AutomationSocial media agency
Team Task Reminders Over WhatsApp, Weekly to One-Off, Managed From One Place
Weekly, monthly, and one-off task reminders sent automatically to the team's WhatsApp every morning, with settings the team can change themselves in the sheet, no developer needed.
Read case study
AI & AutomationRetail business
Thousands of WhatsApp Chats, a Two-Person Team: Letting the Owner Monitor Without Reading Everything
The owner gets an automatic recap every night at 9pm covering closed deals, complaints, and follow-ups, without reading every chat one by one.
Read case study
Marketing & WebAI & AutomationCar ceramic coating shop
From Google Sheets to a Booking and Order Tracking System for a Ceramic Coating Shop
Booking, work progress, and payments now live in one system, customers can check their car's coating progress themselves without calling the shop.
Read case study
AI & AutomationAnantara Co-Living
From Manual Sheets to a Co-Living Finance System with Automatic WhatsApp Reminders
Invoices, payment tracking, receipts, and reminders from due dates to contract renewals now run automatically over WhatsApp.
Read case study
AI & AutomationMarketing & WebA national-scale digital platform
From 1 Hour per Design to 3 Minutes: an AI Image Generator for Social Media Content
One piece of content design that used to take 30–60 minutes is now done in 3 minutes, at an API cost of around Rp 700 (about US$0.04) per image.
Read case study
Marketing & WebPT Asahi Shimbun Asia Pacific
Bringing Tokyo to Jakarta with the Walk Tokyo VR Event and Its Press Conference
A free VR event ran for 40 days at Mall of Indonesia, and its opening press conference was covered by Suara.com and Kompas.com.
Read case study
Marketing & WebAI & AutomationPT Damai Sejahtera Metalindo
Getting DSM Cited by Google's AI Overview and ChatGPT Through Project Content
DSM is cited in Google's AI Overview for “VJ line” and “gas pipe installation Cikarang”, and named by ChatGPT as a gas pipe contractor in Cikarang.
Read case study
Marketing & WebPT Damai Sejahtera Metalindo
Building PT Damai Sejahtera Metalindo's Company Profile Website From Scratch
A company profile website with self-produced photos and video, live in 3–4 weeks and ready to be an SEO foundation.
Read case study
Marketing & WebAI & AutomationLond by Ciel Sowal
Getting the Japanese Salon Lond by Ciel Sowal Recommended by Google, ChatGPT and National Media
On page 1 of Google for “salon jepang”, named first in Google's AI Overview for “salon jepang sudirman”, recommended by ChatGPT, and covered by Kompas, Liputan6 and Fimela.
Read case study
AI & AutomationMarketing & WebKOL/influencer marketing agency
From a Limited Demo Tool to Checking Engagement Rate for Hundreds of KOLs at Once, Free
Hundreds of KOLs from an existing list can have their engagement rate checked at once, in minutes, at zero cost.
Read case study
AI & AutomationCorporate client
From Checking Documents One by One to Automatic Verification with Gemini AI
Document verification time dropped 70%, data is extracted automatically, and files are organized without manual renaming.
Read case study
AI & AutomationMarketing & WebKyon Studio
One Dashboard for Every Client Social Channel, With No More Hand-Built Periodic Reports
Performance across platforms is tracked from one dashboard, periodic client reports run automatically, and the team handles a growing workload without adding full-time staff.
Read case study
Marketing & WebKyon Studio
Meta and Google Ads Measured by Results, Not by How Fast the Budget Runs Out
Meta Ads campaigns are organized by objective with a tracked cost per result, and the Local Store asset group in Google Ads produced 1,018 conversions at a 4.4% conversion rate.
Read case study
Marketing & WebKyon Studio
Directing Social Content for 10+ Brands So Each One Keeps Its Own Voice
More than 10 brands have content pillars and a consistent visual identity across Instagram feed, Reels and TikTok, with the content direction decided together with each client.
Read case study
AI & AutomationMarketing & WebSocial media agency
From One Sheet per Brand to One Social Media Content Production Dashboard
Every brand is in one dashboard: read the brief, upload content, and Drive folders are created automatically.
Read case study
Marketing & WebGemintang
The Gemintang Website, a Digital Home for a Family Destination in Sawangan
Gemintang got its own website explaining its dining, facilities, children's area and event spaces, with SEO basics so it's easy to find.
Read case study
AI & AutomationKyon Studio
Check the Team's Work and Daily Tasks With Just a WhatsApp Chat
Checking work before a shoot used to take 15–30 minutes. Now it takes 5 minutes, just by chatting on WhatsApp.
Read case study
AI & AutomationTraining provider
Thousands of Certificates, Payment Reminders and Payslips Sent Automatically From Google Sheets
Certificates are generated in bulk in the cloud with no high-end computer, thousands of participant records are processed automatically, and payment reminders, e-certificates and payslips go out on time.
Read case study
AI & AutomationMutiara Mutu Sertifikasi (MMS)
From Paper and WhatsApp Chats to an Integrated Warehouse Management System
Stock, transactions, and warehouse documentation are now in one system the whole team can monitor.
Read case study
Marketing & WebRuangguru
Before Building Systems, I Produced Audio for Ruangguru, From Digital Programs to Animation
Brought back to handle audio for every episode of Clash of Champions Season 2, worked on an animation that passed AINAKI's recommendation stage at FFI 2022, and invited as a guest speaker on RRI Pro 2 FM.
Read case study